At Kelley’s Market, our commitment to our community goes far beyond providing quality fuel and everyday essentials. This October, we are proud to unite once again for a cause that touches so many hearts. We are partnering with the American Cancer Society for the annual Making Strides breast cancer walk. Breast cancer has deeply impacted our family, our employees, and our valued neighbors. Therefore, this fight is deeply personal to every single one of us.
A Milestone Year for Hope and Healing
This year marks a truly extraordinary moment for our entire region. Specifically, this season marks the 25th anniversary of the Making Strides Rockford walk. At the same time, Kelley Williamson Company is proudly celebrating 100 years of business! Combining these two historic milestones makes this October even more meaningful for our team.
We first began participating in this vital cause back in 2010. Over time, our involvement grew significantly. For the past four years, we have served as the presenting sponsor for the regional walk. Since 2011, our incredible customers and staff have raised $539,937.31 for the American Cancer Society. Because of your incredible generosity, our team was recognized as a nationwide top performer in 2023, 2024, and 2025.
Event Details:
What: 25th Anniversary Making Strides Rockford Walk
When: October 3, 2026
Where: Rockford, Illinois
How You Can Support the Cause at Kelley’s Market
In the early days, we simply collected donations and sold paper pink ribbons inside our stores. Today, however, technology makes giving easier than ever before. Throughout Breast Cancer Awareness Month, you can support the Making Strides Rockford walk with just a few simple taps.
- Round Up at the Register: When you purchase fresh food, snacks, or coffee inside, simply round up your total to the nearest dollar.
- Donate at the Pump: You can also add a quick donation directly while fueling up your vehicle outside.
- 100% Direct Impact: Every single cent raised goes directly to the American Cancer Society to fund critical research and patient support services.
Together, We Keep Moving Forward
As we celebrate a century of community connection, we remain focused on building a healthier future. Events like the making strides breast cancer walk remind us what we can accomplish when neighbors come together for a common purpose.
Whether you walk with us on October 3 at the Making Strides Rockford walk or round up your change during your daily commute, your support brings hope to thousands of families. Thank you for walking alongside us for 16 incredible years!
Make a Direct Impact Today!
Can’t make it to a store this week? You can still help us fight breast cancer by making a direct contribution online. Donate directly to the Kelley’s Market Team Page today and help us reach our target for the American Cancer Society!