Kelley’s Market Joins Forces with The Rosecrance Foundation for Mental Health Awareness Month

Kelley’s Market is proud to announce a meaningful partnership this May to recognize Mental Health Awareness Month. As a family-owned business deeply rooted in our Northern Illinois and Southern Wisconsin communities, we believe in giving back and supporting initiatives that truly make a difference. That’s why we’re excited to team up with The Rosecrance Foundation for the “Rosecrance Roundup” campaign.

The Mission of The Rosecrance Foundation

The Rosecrance Foundation is a leading provider of behavioral health services right here in our region. They do incredible work supporting individuals facing mental health and substance use challenges.

They emphasize that Mental Health Awareness Month is a crucial time to open up conversations about mental well-being. This year holds even more importance with the upcoming launch of the national 9-8-8 mental health crisis line on July 16th. The 9-8-8 crisis line will be a vital resource for immediate mental health support.

How Kelley’s Market is Giving Back for Mental Health Awareness Month

At Kelley’s Market, we’ve always been committed to the communities we serve. From offering you top-quality products and outstanding service to actively seeking ways to contribute to local initiatives, it’s part of who we are. The Rosecrance Roundup campaign offers an easy way for our valued customers to join us in making a tangible impact.

Here’s how you can easily participate at any of our 50 Kelley’s Market locations throughout May 2025.

During checkout, our friendly team members will give you the option to make a donation, purchase a paper icon, or “round up” your purchase to the nearest dollar. Those extra cents, the small change from your transaction, will be directly donated to Rosecrance.

It’s a small gesture that, when we all participate, adds up to significant support for vital mental health and substance use programs in our community.

Round Up Your Purchase to Help Your Community

By choosing to round up your purchase, you become a partner in this important endeavor. The funds raised through the Rosecrance Roundup will directly support the counseling, treatment, and ongoing support that Rosecrance provides to individuals and families navigating mental health and substance use challenges.

We sincerely believe that by working together, Kelley’s Market and our amazing customers can play a crucial role in fostering a community that truly prioritizes mental health and provides essential support to those in need. This collaboration with Rosecrance perfectly exemplifies the power of collective action and the real difference we can make when we come together to address these important issues.

Recognize Mental Health Awareness Month in May

We encourage you to participate in the Rosecrance Roundup campaign during your visits to Kelley’s Market this May.

Every little bit helps, and together, we can make a positive impact on the lives of our neighbors!